For many legal professionals, professional service providers, and business owners, growth feels elusive – more like something to pursue than a clear, strategic path. Medson Legal’s journey proves it doesn’t have to be that way. By combining strategic intent, the right support, and scalable systems, this small firm achieved over 200% growth in key practice areas, opened two new offices, and built a sustainable client base grounded in both purpose and profitability.

Their story is a compelling example of what’s possible when you stop chasing clients and start building a business designed for growth.

From potential to performance.

Want the full story?
We’ve captured the entire Medson Legal growth journey – including their strategic framework, business development insights, and team success – in a downloadable resource.
👉 Read the Client Success Blueprint (interactive flipbook)

When Medson Legal first engaged OWLead, Principal Director Kris Medson knew she wanted to grow – but like many young businesses, she was growing reactively. She took on every matter that came through the door, regardless of size, simply to seize the opportunity – but this came at the cost of strategic clarity and sustainability.

Through 1:1 strategic coaching, Kris began to shift gears. Together with OWLead, she clarified the firm’s reality – reviewing client base, revenue sources, team capacity, and where the majority of time and effort were being spent. They set clear goals: realistic short-term targets and aspirational long-term objectives, all aligned with the firm’s values and its commitment to legal aid.

The process revealed where Medson Legal was most profitable and scalable, and helped define their ideal firm model, refocus practice areas for strategic growth, and determine what team growth was required to meet revenue goals while staying true to community-driven work.

With this foundation in place, Kris had a tailored roadmap – and the confidence to lead her team forward.

What you need to grow your firm.

Business growth doesn’t happen in isolation. One of the most powerful moves Kris made was to involve her team early and often. She engaged OWLead to run a facilitated team workshop, bringing everyone into the growth vision and gaining valuable input and buy-in.

But beyond alignment, growth requires structure. As the Medson Legal team expanded, so did the need for streamlined systems that improved delivery, created consistency, and enhanced the client experience.

It also required a mindset shift. Empowered people fuel growth – not just by delivering quality work, but by actively contributing to retention, client engagement, and business sustainability. At Medson Legal, the team began to link everyday behaviours – from timely emails to warm follow-ups – with tangible business outcomes.

They weren’t just building capacity. They were building confidence, alignment, and sustainability.

Building a client base: what works.

Six months after joining OWLead’s first class-based ‘How to Get Quality Clients & Keep Them!‘ program, solicitor Meagan Boschetti delivered a remarkable 5,600% ROI on the firm’s investment.

Her secret? It wasn’t about doing more.

Meagan didn’t add hours or adopt aggressive sales tactics. She simply became more intentional in how she showed up. By applying the program’s Sales Through Service framework, she turned ordinary conversations into value-driven engagements – deepening client trust and becoming the go-to advisor clients returned to and referred.

Business development doesn’t have to be overwhelming. When built into your client experience, it becomes second nature – a natural part of doing great work.

The four-stage growth journey.

Medson Legal’s success wasn’t an overnight change – it unfolded in four clear stages:

1. Clarify – Map your current state: client base, revenue mix, and delivery patterns.
2. Plan – Define what sustainable growth looks like, then set realistic and stretch goals.
3. Empower – Involve your team. Give them the tools, knowledge, and context to contribute.
4. Execute & Evolve – Track what’s working, course-correct, and continue to build momentum.

Whether you’re leading a legal practice, running a client-facing team, or building a scalable professional service, this four-step approach helps you grow with clarity and confidence.

These four stages are explored in greater detail in the Client Success Blueprint, along with practical prompts and lessons you can apply in your own practice.

Ready to build your own growth story?

You don’t have to figure it out alone. OWLead offers tailored support to help you grow with purpose:

• Strategic Coaching – 1:1 guidance to map your goals, build a growth plan, and execute with accountability.
• Online Learning – Enrol in our practical programs. Our flagship course, ‘How to Get Quality Clients & Keep Them!’, helps professionals create a strategically tailored business development action plan that works.
• Workshops & Team Programs – Strengthen your team’s BD and client engagement skills with interactive, expert-led sessions.
• Advisory Services – Align your business structure, processes, and people to scale sustainably.
  • Explore our solutions
  • Book a consultation
  • Join the OWLaw Learning Community to access practical resources, support tools, and past event recordings.

If you’re looking for a practical, proven model to guide your firm’s next chapter, don’t miss our Client Success Blueprint. It’s packed with real-world insights, strategic planning tools, and a behind-the-scenes look at Medson Legal’s transformation.

Watch the webinar & test your readiness.

Catch the full story in our recorded webinar featuring Kris and Meagan, now available in the OWLaw Learning Community. You’ll also find:

✅ The full webinar replay

✅ A Business Growth Readiness Quiz to assess whether you’ve laid the right foundations

✅ Tools and insights to support your next stage of growth